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Festivals and events, government and spatial governance (2011)
Book Chapter
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance. In J. S. Page, & J. Connell (Eds.), The Routledge Handbook of Events (489-506). Routledge. https://doi.org/10.4324/9780203803936.ch31

This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of organised events for the institutions of government. It does so with refer... Read More about Festivals and events, government and spatial governance.

Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature (2010)
Presentation / Conference Contribution
Robertson, M. (2010, February). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. Presented at 20th Annual CAUTHE Conference

This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in forming event brand equity commensurate with developing a competitive sense of... Read More about Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature.

International Perspectives of Festivals and Events. (2009)
Book
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (Eds.). (2009). International Perspectives of Festivals and Events. Elsevier

In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media (2009)
Journal Article
Robertson, M., & Rogers, P. (2009). Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), 206-224. https://doi.org/10.1080/15022250903217019

Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The role of the media as significant intermediary offers a core measurement ins... Read More about Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media.

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations (2008)
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008, June). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. Presented at International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment., Sappada, Italy

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.

The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland (2007)
Presentation / Conference Contribution
Robertson, M., & Darby, P. (2007, December). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference

No abstract available.

Events and festivals: Current trends and issues (2007)
Journal Article
Robertson, M., Chambers, D., & Frew, E. (2007). Events and festivals: Current trends and issues. Managing Leisure, 12(2-3), 99-101. https://doi.org/10.1080/13606710701406485

The aim of this special edition of Managing Leisure is to acknowledge the multi-factorial and dynamic nature of events and festivals as research areas. The articles captured in this special edition give some indication of this, located as they are in... Read More about Events and festivals: Current trends and issues.

Festivals and events: Beyond economic impacts (2007)
Journal Article
Carlsen, J., Robertson, M., & Ali-Knight, J. (2007). Festivals and events: Beyond economic impacts. Event Management, 11(1-2), 1-2. https://doi.org/10.3727/152599508783943200

Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event destination. In Edinburgh, as in other festival destinations, most of the... Read More about Festivals and events: Beyond economic impacts.

Access—A Research Agenda for Edinburgh Festivals (2007)
Journal Article
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007). Access—A Research Agenda for Edinburgh Festivals. Event Management, 11(1), 3-11. https://doi.org/10.3727/152599508783943237

Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event destination. In Edinburgh, as in other festival destinations, most of the... Read More about Access—A Research Agenda for Edinburgh Festivals.

Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites (2006)
Book Chapter
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites (110-124). Butterworth-Heinemann. https://doi.org/10.4324/9780080461755

The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implications of staging ‘ephemeral’ arts projects in the context of ‘timeless’ her... Read More about Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites.

Visitor management for festivals and events (2004)
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (65-79). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing (2004)
Book Chapter
Robertson, M., & Wardrop, K. M. (2004). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (115-129). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2

This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events management strategy and framework for Edinburgh, a UK city known for hostin... Read More about Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing.