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Harnessing the Influence of Social Media in Online Luxury Brand Communication (2019)
Conference Proceeding
Lu, X., Filieri, R., & Rahman, M. (2019). Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings. , (105-128). https://doi.org/10.15444/GFMC2019.01.07.02

This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting with luxury brand. Focusing on fundamental human needs, this study aims to... Read More about Harnessing the Influence of Social Media in Online Luxury Brand Communication.

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels (2019)
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514

Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of Pack (FoP) nutrition labels are an example of a nudge in practice, designe... Read More about An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels.

The Communities of Practice model for understanding digital engagement by hyperlocal elected representatives (2016)
Conference Proceeding
Cruickshank, P., & Ryan, B. (2016). The Communities of Practice model for understanding digital engagement by hyperlocal elected representatives. In E. Tambouris, H. Jochen Scholl, M. Janssen, M. A. Wimmer, K. Tarabanis, M. Gascó, …Ø. Sæbø (Eds.), Electronic Government and Electronic Participation (11-18). https://doi.org/10.3233/978-1-61499-570-8-11

There has been much research into citizens’ engagement with their representatives. This paper offers an approach to understanding sustained take-up of internet technologies by these representatives in a (hyperlocal) democratic context using Community... Read More about The Communities of Practice model for understanding digital engagement by hyperlocal elected representatives.

Television and the Second Screen (2016)
Book
Blake, J. (2016). Television and the Second Screen. Routledge

This book examines an emerging and fast evolving phenomena: that a growing number of people engage with two screens whilst watching television. It seems a simple concept – until we discover the important implications. In doing this, this book will mo... Read More about Television and the Second Screen.

Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework (2014)
Journal Article
Peisl, T., Selen, W., Raeside, R., & Albera, T. (2014). Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework. The journal of new business ideas & trends, 12(2), 1-13

Purpose - The purpose of this paper, is to develop a conceptual framework for a holistic view on how to use crowd intelligence to identify the logic of sequences to fully address the potential of crowds, and contest the common assumption that one cro... Read More about Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework.

An ethnographic interpretation of the work environment within a creative culture in the advertising sector (2013)
Thesis
Band, C. An ethnographic interpretation of the work environment within a creative culture in the advertising sector. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6613

Purpose and rationale The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativity (creativity and innovation) within the context of the advertising secto... Read More about An ethnographic interpretation of the work environment within a creative culture in the advertising sector.

Branding through renaming for strategic alignment in service organisations (2012)
Thesis
Williams, R. L. Branding through renaming for strategic alignment in service organisations. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6657

The overall goal of this study was to develop a theoretically based and empirically grounded process framework to understand radical organisational renaming within service industries, particularly Higher Education Institutions (HEIs). The specific re... Read More about Branding through renaming for strategic alignment in service organisations.

Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe (2011)
Thesis
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/4344

The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ti... Read More about Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe.

Branding strategy and consumer high-technology product. (2007)
Journal Article
Hamann, D., Williams, J., & Omar, M. (2007). Branding strategy and consumer high-technology product. Journal of Product and Brand Management, 16, 98-111. doi:10.1108/10610420710739973

The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high-technology branding strategy. Design/methodology/approach - Based on the identified areas of influence - price,... Read More about Branding strategy and consumer high-technology product..

Creativity work environment: do UK advertising agencies have one? (2006)
Journal Article
Ensor, J., Pirrie, A., & Band, C. (2006). Creativity work environment: do UK advertising agencies have one?. European Journal of Innovation Management, 9, 258-268. doi:10.1108/14601060610678130

Purpose ? The aim of the present study is to identify whether the work environment of advertising agencies display the key elements (both positive and negative) of the conceptual categories which Amabile et al. hypothesise influence organisational cr... Read More about Creativity work environment: do UK advertising agencies have one?.

Risk & decision making in events management. (2003)
Book Chapter
Laybourn, P. (2003). Risk & decision making in events management. In I. S. Yeoman, M. Robertson, J. Ali-Knight, & S. Drummond (Eds.), Festival and Events Management: An International Perspective (286-310). Butterworth-Heinemann

Fostering knowledge management through the creative work environment: a portable model from the advertising industry (2001)
Journal Article
Ensor, J., Cottam, A., & Band, C. (2001). Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27(3), 147-155. https://doi.org/10.1177/016555150102700304

Within the knowledge-creating organisation, building communities of practice and allowing people to form social networks in order to disperse information is critical in order to foster creativity and innovation. It is argued that in order to exploit... Read More about Fostering knowledge management through the creative work environment: a portable model from the advertising industry.