The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland

Robertson, M.; Darby, P.

Abstract

No abstract available.

Citation

Robertson, M., & Darby, P. (2007). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland [Paper presentation]. International Event Research Conference.

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: International Event Research Conference
• Publication Date: 2007
• Deposit Date: May 1, 2018
• Pages: 1-14
• ISBN: 097509579X
• Keywords: Sports event, Mountain Biking World Cup event,
• Public URL: http://researchrepository.napier.ac.uk/Output/1163947