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Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.

Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences (2019)
Journal Article
Taheri, B., Gannon, M., & Kesgin, M. (2020). Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences. Service Industries Journal, 40(9-10), 705-725. https://doi.org/10.1080/02642069.2019.1642877

The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, few studies examine whether this ‘perceived trust’ influences the authentici... Read More about Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences.