Festival quality, self-connection, and bragging
(2019)
Journal Article
Gannon, M., Taheri, B., & Olya, H. (2019). Festival quality, self-connection, and bragging. Annals of Tourism Research, 76, 239-252. https://doi.org/10.1016/j.annals.2019.04.014
Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains incomplete. This study investigate... Read More about Festival quality, self-connection, and bragging.