Visitor management for festivals and events

Yeoman, Ian; McMahon-Beattie, Una; Robertson, Martin

Abstract

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

Citation

Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (65-79). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7

• Publication Date: 2004
• Deposit Date: May 2, 2018
• Publisher: Butterworth-Heinemann
• Issue: 5
• Pages: 65-79
• Book Title: Festival and Events Management
• Chapter Number: 5
• ISBN: 9780750658720
• DOI: https://doi.org/10.1016/b978-0-7506-5872-0.50010-7
• Keywords: festivals, events, management,
• Public URL: http://researchrepository.napier.ac.uk/Output/1163962