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Visitor management for festivals and events

Yeoman, Ian; McMahon-Beattie, Una; Robertson, Martin

Authors

Ian Yeoman

Una McMahon-Beattie



Contributors

I. Yeoman
Editor

S. Drummond
Editor

U. McMahon-Beattie
Editor

Abstract

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

Citation

Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (65-79). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7

Publication Date 2004
Deposit Date May 2, 2018
Publisher Butterworth-Heinemann
Issue 5
Pages 65-79
Book Title Festival and Events Management
Chapter Number 5
ISBN 9780750658720
DOI https://doi.org/10.1016/b978-0-7506-5872-0.50010-7
Keywords festivals, events, management,
Public URL http://researchrepository.napier.ac.uk/Output/1163962