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To know you or not to know you, that is the main issue, managing and maintaining corporate reputation.

Omar, Maktoba

Authors

Maktoba Omar



Citation

Omar, M. (2004). To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3, (159-177). ISSN 1742-2590

Journal Article Type Article
Publication Date 2005
Deposit Date Mar 7, 2012
Electronic ISSN 1742-2590
Peer Reviewed Peer Reviewed
Volume 3
Pages 159-177
Keywords Corprorate reputation; Management; Marketing
Public URL http://researchrepository.napier.ac.uk/id/eprint/5041
Publisher URL http://www.managementjournals.com/journals/index.htm