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Television and the Second Screen

Blake, James



This book examines an emerging and fast evolving phenomena: that a growing number of people engage with two screens whilst watching television. It seems a simple concept – until we discover the important implications. In doing this, this book will move way beyond the study of online and multimedia content. It will go past the impact of mobile and multi-platform technology on the media. Instead it will examine how this new concept of second screen interactivity changes the way we watch, produce, commission and monetise television programmes in the UK.

Book Type Authored Book
Acceptance Date Oct 1, 2016
Publication Date Oct 27, 2016
Deposit Date Jun 1, 2016
Peer Reviewed Peer Reviewed
Book Title Television and the Second Screen.
ISBN 9781138914339
Keywords Television; digital media; interactive; mobile; advertising; social media;
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