Television and the Second Screen

Blake, James

Abstract

This book examines an emerging and fast evolving phenomena: that a growing number of people engage with two screens whilst watching television. It seems a simple concept – until we discover the important implications. In doing this, this book will move way beyond the study of online and multimedia content. It will go past the impact of mobile and multi-platform technology on the media. Instead it will examine how this new concept of second screen interactivity changes the way we watch, produce, commission and monetise television programmes in the UK.

Citation

Blake, J. (2016). Television and the Second Screen. Routledge

• Book Type: Authored Book
• Acceptance Date: Oct 1, 2016
• Publication Date: Oct 27, 2016
• Deposit Date: Jun 1, 2016
• Peer Reviewed: Peer Reviewed
• Book Title: Television and the Second Screen.
• ISBN: 9781138914339
• Keywords: Television; digital media; interactive; mobile; advertising; social media
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/10300
• Publisher URL: https://www.routledge.com/Television-and-the-Second-Screen-Interactive-TV-in-the-age-of-social-participation/Blake/p/book/9781138914339