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Personalised TV ads are the future – but is it time to panic?

Blake, James

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Abstract

TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media services have meant that advertisers can now automate and personalise their TV advertising. It's having a significant impact on the UK TV business model.

Acceptance Date Dec 5, 2015
Online Publication Date Dec 16, 2015
Publication Date Dec 16, 2015
Deposit Date Jun 1, 2016
Publicly Available Date Jun 1, 2016
Keywords Television advertising; digital broadcasting; audience data streams;
Public URL http://researchrepository.napier.ac.uk/id/eprint/10304

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