Personalised TV ads are the future – but is it time to panic?

Blake, James

Abstract

TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media services have meant that advertisers can now automate and personalise their TV advertising. It's having a significant impact on the UK TV business model.

Citation

Blake, J. (2015). Personalised TV ads are the future – but is it time to panic?

• Acceptance Date: Dec 5, 2015
• Online Publication Date: Dec 16, 2015
• Publication Date: Dec 16, 2015
• Deposit Date: Jun 1, 2016
• Publicly Available Date: Jun 1, 2016
• Keywords: Television advertising; digital broadcasting; audience data streams
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/10304