Skip to main content

Research Repository

Advanced Search

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event (2018)
Journal Article
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324

The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in r... Read More about An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event.

Expert opinion: Trends and future of events. (2016)
Book Chapter
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events (84-87). (3). Routledge

No abstract available.

Measurement and evaluation - Industry Voice. (2016)
Book Chapter
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Jones & Bartlett Learning

Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 y... Read More about Measurement and evaluation - Industry Voice..

Technology, society, and visioning the future of music festivals (2015)
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001

Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviat... Read More about Technology, society, and visioning the future of music festivals.

An introduction to the future (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (3-9). Routledge

No abstract available.

Duplication of Purchase Law in Sport Event Markets: New Zealand case study (2014)
Presentation / Conference Contribution
Lees, G., Morrison, A., & Robertson, M. (2014, December). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. Presented at ANZMAC Annual Conference 2014

The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or whether they are highly demographically segmented. It analyses a single sourc... Read More about Duplication of Purchase Law in Sport Event Markets: New Zealand case study.

Cognitive map(s) of event and festival futures (2014)
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. .-. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals (271-314). Routledge

The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a purposeful way to examine the future. In the future studies literature (Ye... Read More about Cognitive map(s) of event and festival futures.

Leadership and visionary futures: future proofing festivals. (2014)
Book Chapter
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals (219-235). Routledge

Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thousand peoploids split into small tribes coveting the highest of the sterile s... Read More about Leadership and visionary futures: future proofing festivals..

Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (36-50). (1). Routledge

Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of society, events and festivals can be inordinately useful tools. Festivals have al... Read More about Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe.

An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup (2014)
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218

This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect tourism. To better understand rural sport tourism, a case study of the UCI... Read More about An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup.

The Motives of Ambassadors in Bidding for International Association Meetings and Events (2014)
Journal Article
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014). The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931

As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or loss of a bid. One of these points of difference has been the growth of am... Read More about The Motives of Ambassadors in Bidding for International Association Meetings and Events.

Signals and Signposts of the Future: Literary Festival Consumption in 2050 (2014)
Journal Article
Robertson, M., & Yeoman, I. (2014). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), 321-342. https://doi.org/10.1080/02508281.2014.11087004

This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the developed and developing countries of the world in the early decades of the 21st Ce... Read More about Signals and Signposts of the Future: Literary Festival Consumption in 2050.

Event studies: finding fool's gold at the rainbow's end? (2013)
Journal Article
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014

Purpose
The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations tourism, hospitality and leisure.
Design/methodology/approach... Read More about Event studies: finding fool's gold at the rainbow's end?.

The Future of Music Festivals: Play, Technology and Glastonbury 2050 (2012)
Presentation / Conference Contribution
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012, June). The Future of Music Festivals: Play, Technology and Glastonbury 2050. Presented at International Conference on Tourism and Events: Opportunities, Impacts and Change

No abstract available.

Festivals, governance and sustainability: the Director at the research crossroad (2012)
Presentation / Conference Contribution
Robertson, M. (2012, June). Festivals, governance and sustainability: the Director at the research crossroad. Presented at International conference on tourism and events : opportunities, impacts and change ; incorporating the 8th annual Tourism and hospitality research in Ireland conference (THRIC)

No abstract available.

A futurist’s view on the future of events (2011)
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events (507-525). Routledge. https://doi.org/10.4324/9780203803936.ch32

Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroeconomic influence or objectives. Events are becoming ever more important as... Read More about A futurist’s view on the future of events.