An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup

Robertson, Martin; Newland, Brianna L.; Darby, Phillip

Abstract

This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect tourism. To better understand rural sport tourism, a case study of the UCI Mountain Bike World Cup in Fort William, Scotland was used. The investigation explored the ways in which mountain bike tourists construct perceptions of both the event and the destination. The findings suggest that the initial creation of meanings is helpful to establish the destination as a mountain bike destination.

Citation

Robertson, M., Newland, B. L., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218

• Journal Article Type: Article
• Publication Date: 2014-04
• Deposit Date: Apr 30, 2018
• Journal: International Journal of Sport Management
• Print ISSN: 1546-234X
• Peer Reviewed: Peer Reviewed
• Volume: 15
• Issue: 2
• Pages: 193-218
• Keywords: rural sport tourism; visitor perceptions; tourists,
• Public URL: http://researchrepository.napier.ac.uk/Output/1163853