Measurement and evaluation - Industry Voice.

Robertson, Martin

Abstract

Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 years). What is of increasing importance, however, are those types of research that can be ongoing and responsive to the needs of a rapidly changing market at to a far great range of stakeholders and stakeholder needs.

Citation

Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Burlington, USA: Jones & Bartlett Learning

• Acceptance Date: Oct 1, 2015
• Publication Date: May 9, 2016
• Deposit Date: Jun 20, 2018
• Publisher: Jones & Bartlett Learning
• Pages: 270-271
• Book Title: Sport Facility and Event Management
• Chapter Number: 14
• ISBN: 9781284034790
• Keywords: Event evaluation, stakeholders,
• Public URL: http://researchrepository.napier.ac.uk/Output/1170498
• Publisher URL: https://www.jblearning.com