Technology, society, and visioning the future of music festivals

Robertson, Martin; Yeoman, Ian; Smith, Karen A.; McMahon-Beattie, Una

Abstract

Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities for music festivals of the future. It is proposed that this technique may aid positive social outcomes.

• Journal Article Type: Article
• Acceptance Date: Aug 1, 2015
• Online Publication Date: Dec 23, 2015
• Publication Date: Dec 30, 2015
• Deposit Date: Apr 23, 2018
• Publicly Available Date: Apr 27, 2018
• Journal: Event Management
• Print ISSN: 1525-9951
• Publisher: Cognizant Communication Corporation
• Peer Reviewed: Peer Reviewed
• Volume: 19
• Issue: 4
• Pages: 567-587
• DOI: https://doi.org/10.3727/152599515X14465748774001
• Keywords: technology; society; event management; science fiction; future experience; festival experience
• Public URL: http://researchrepository.napier.ac.uk/Output/1077377
• Contract Date: Apr 24, 2018