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After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences? (2019)
Journal Article
Easson, H., & Leask, A. (2020). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875

Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more commercial as a result of declining core funding sources and changing visitor ex... Read More about After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?.

Management Challenges at Film-Induced Tourism Heritage Attractions. (2016)
Presentation / Conference Contribution
Bakiewicz, J., & Leask, A. (2016, May). Management Challenges at Film-Induced Tourism Heritage Attractions. Paper presented at IACuDiT 3rd International Conference -Tourism, Culture and Heritage in a Smart Economy

No abstract available.

Progress in visitor attraction research: towards more effective management (2010)
Journal Article
Leask, A. (2010). Progress in visitor attraction research: towards more effective management. Tourism Management, 31, 155-166. https://doi.org/10.1016/j.tourman.2009.09.004

Visitorattractions (VAs) play a crucial role in the success of a tourism destination, where they act as key motivators for visits and as resources for local communities. The range of stakeholders involved means their effectivemanagement is of key imp... Read More about Progress in visitor attraction research: towards more effective management.

An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind? (2007)
Journal Article
Garrod, B., Leask, A., & Fyall, A. (2007). An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?. International Journal of Tourism Research, 9, 21-42. https://doi.org/10.1002/jtr.591

This paper compares and contrasts selected management practices among visitor attractions in Scotland, Australia, Canada and New Zealand. The catalyst for the study was the growing perception that management practices among visitor attractions in Sco... Read More about An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?.

Scottish visitor attractions: managing visitor impacts (2002)
Journal Article
Garrod, B., Fyall, A., & Leask, A. (2002). Scottish visitor attractions: managing visitor impacts. Tourism Management, 23(3), 265-279. https://doi.org/10.1016/S0261-5177%2801%2900077-2

The visitor attraction sector in Scotland plays a vital, if often overlooked, role in the wider Scottish tourism industry. Yet the sector presently faces a host of internal and external threats. In terms of external threats, the sector is currently e... Read More about Scottish visitor attractions: managing visitor impacts.

The development of core concepts of yield management (1999)
Journal Article
Leask, A. E., & Yeoman, I. (1999). The development of core concepts of yield management. International Journal of Heritage Studies, 5(2), 96-110. https://doi.org/10.1080/13527259908722254

Abstract Yield management offers an Operations Manager a decision support framework for examining the revenue and conservation decision variables that integrate the characteristics of the Heritage Visitor Attraction (HVA) experience. The principles... Read More about The development of core concepts of yield management.