An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?

Garrod, Brian; Leask, Anna; Fyall, Alan

Abstract

This paper compares and contrasts selected management practices among visitor attractions in Scotland, Australia, Canada and New Zealand. The catalyst for the study was the growing perception that management practices among visitor attractions in Scotland are becoming increasingly outdated and that the sector needs to learn from international best practice in this respect. A postal questionnaire was sent to all paid-admission visitor attractions in the four countries. In total, 1022 visitor attractions replied, representing an overall response rate of 41%. Chi-square analysis was then used to test various hypotheses relating to the uptake of these management practices. A key conclusion is that although management practices do vary significantly among the four countries, Scotland does not necessarily lag behind. Indeed, Scottish visitor attractions seem to lead the way in many respects. Meanwhile, the study finds no strong evidence to suggest that visitor attractions in the other three countries have indeed identified and are following a common international best practice.

Citation

Garrod, B., Leask, A., & Fyall, A. (2007). An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?. International Journal of Tourism Research, 9, 21-42. doi:10.1002/jtr.591

• Journal Article Type: Article
• Publication Date: Jan 18, 2007
• Deposit Date: Feb 4, 2008
• Print ISSN: 1099-2340
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 9
• Pages: 21-42
• DOI: https://doi.org/10.1002/jtr.591
• Keywords: visitor attractions: Scotland; best practice; pricing; revenue management; Australia; Canada; New Zealand; Chi-square analysis
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/2050
• Publisher URL: http://dx.doi.org/10.1002/jtr.591