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Progress in visitor attraction research: towards more effective management

Leask, Anna



Visitorattractions (VAs) play a crucial role in the success of a tourism destination, where they act as key motivators for visits and as resources for local communities. The range of stakeholders involved means their effectivemanagement is of key importance in the destination and in the overall success of a country's tourism product, yet they are an under-researched sector of the tourism system. This Progress in Tourism Management paper reviews and reflects on research publications in relation to this sector. It sets the wider research context and identifies the key management issues experienced at VAs. The paper identifies the limitations of current work in this field and establishes how factors such as ownership and visitor volume help to explain the complexities encountered in managing VAs. The paper then covers a set of themes to structure discussion of previous research activity and offers a model of factors involved in the effectivemanagement of VAs. The paper concludes with the development of a research agenda for VA researchers.


Leask, A. (2010). Progress in visitor attraction research: towards more effective management. Tourism Management, 31, 155-166.

Journal Article Type Article
Publication Date 2010
Deposit Date Jun 15, 2012
Print ISSN 0261-5177
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 31
Pages 155-166
Keywords Visitorattraction; Tourist attraction; Effectivemanagement;
Research agenda;
Public URL
Publisher URL