The Kate Effect: Fashion, Femininity and Identity. (2015)
Presentation / Conference Contribution
Logan, A. (2015, April). The Kate Effect: Fashion, Femininity and Identity. Paper presented at Interpretive Consumer Research 2015

Unpacking the fashion Ideology of the celebrity princess brand. (2014)
Presentation / Conference Contribution
Logan, A. (2014, June). Unpacking the fashion Ideology of the celebrity princess brand. Paper presented at Gender, Marketing and Consumer Behaviour (ACR Gender)

Re-fashioning Kate: The Making of a Celebrity Princess Brand (2013)
Journal Article
Logan, A., Hamilton, K., & Hewer, P. (2013). Re-fashioning Kate: The Making of a Celebrity Princess Brand. Journal of the Association for Consumer Research, 41, 378-383

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebrity which rests on the myth of being: ‘just like us’. By unpacking the ‘Kate... Read More about Re-fashioning Kate: The Making of a Celebrity Princess Brand.