Re-fashioning Kate: The Making of a Celebrity Princess Brand

Logan, Ashleigh; Hamilton, Kathy; Hewer, Paul

Abstract

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebrity which rests on the myth of being: ‘just like us’. By unpacking the ‘Kate effect’, we reveal how the British Royal Family brand is re-invigorated and sustained.

Citation

Logan, A., Hamilton, K., & Hewer, P. (2013). Re-fashioning Kate: The Making of a Celebrity Princess Brand. Journal of the Association for Consumer Research, 41, 378-383

• Journal Article Type: Article
• Publication Date: Aug 1, 2013
• Deposit Date: Aug 25, 2016
• Journal: Journal of the Association for Consumer Research
• Print ISSN: 2378-1815
• Electronic ISSN: 2378-1823
• Publisher: University of Chicago Press
• Peer Reviewed: Peer Reviewed
• Volume: 41
• Pages: 378-383
• Keywords: Celebrity, fashion brands, British Royal family,
• Public URL: http://researchrepository.napier.ac.uk/Output/367189
• Publisher URL: http://www.acrwebsite.org/volumes/v41/acr_v41_15415.pdf