Individualized Tourism Brochures as a Novel Approach to Mass Customization (2008)
Journal Article
Migas, N., Anastasiadou, C., & Stirling, A. (2008). Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17(1-2), 237-257. https://doi.org/10.1080/10507050801978463

Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors. Despite the wide adoption of Internet technologies in tourism marketing, i... Read More about Individualized Tourism Brochures as a Novel Approach to Mass Customization.

Going green: Decisional factors in small hospitality operations (2008)
Journal Article
Tzschentke, N. A., Kirk, D., & Lynch, P. A. (2008). Going green: Decisional factors in small hospitality operations. International Journal of Hospitality Management, 27(1), 126-133. https://doi.org/10.1016/j.ijhm.2007.07.010

This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The
research found that the decision to become environmentally involved had been a value-driven journey, influenced pri... Read More about Going green: Decisional factors in small hospitality operations.

Host/Guest Encounters in the Commercial Home (2007)
Journal Article
Di Domenico, M., & Lynch, P. A. (2007). Host/Guest Encounters in the Commercial Home. Leisure Studies, 26(3), 321-338. https://doi.org/10.1080/02614360600898110

Commercial homes, which provide hospitality where the private home dimension is significant, blur traditional boundaries between home and work and social constructions of hospitableness versus hospitality. Drawing on interviews with owner-managers of... Read More about Host/Guest Encounters in the Commercial Home.

Western Isles Ferry fares mechanism study: a report for Conhairle nan Eilean Siar. (2006)
Report
McQuaid, R. W., Greig, M., Baird, A., & Pedersen, R. N. (2006). Western Isles Ferry fares mechanism study: a report for Conhairle nan Eilean Siar

The study assessed the ferry operation under the existing fare structure and identified potential fare and operational models that could be applied or adapted to the Western Isles ferry routes. Recommendations were made on the most effective ferry fa... Read More about Western Isles Ferry fares mechanism study: a report for Conhairle nan Eilean Siar..

Destination marketing: Future issues — Strategic challenges (2006)
Journal Article
Fyall, A., & Leask, A. (2006). Destination marketing: Future issues — Strategic challenges. Tourism and Hospitality Research, 7(1), 50-63. https://doi.org/10.1057/palgrave.thr.6050029

Although pivotal to the travel and tourism system, the destination is widely acknowledged to be one of the most difficult products to manage and market. Over the coming decade, the challenges facing destination marketers are likely to be even greater... Read More about Destination marketing: Future issues — Strategic challenges.

Sociological impressionism in a hospitality context (2005)
Journal Article
Lynch, P. (2005). Sociological impressionism in a hospitality context. Annals of Tourism Research, 32(3), 527-548. https://doi.org/10.1016/j.annals.2004.09.005

Qualitative research approaches in hospitality are underdeveloped. As a contribution to addressing this shortcoming, sociological impressionism—a form of autobiographical sociology—is described and associated issues are examined. The methodological d... Read More about Sociological impressionism in a hospitality context.

Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching (2005)
Journal Article
Tucker, H., & Lynch, P. (2005). Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching. Journal of Quality Assurance in Hospitality and Tourism, 5(2-4), 11-32. https://doi.org/10.1300/j162v05n02_02

This article argues for the potential use of lifestyle segmentation in order to achieve psychographic matching between hosts and guests in Bed and Breakfast and homestay accommodation. The discussion draws on research conducted in home-hosted accommo... Read More about Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching.

U.K. Conference Venues: Past, Present, and Future (2002)
Journal Article
Leask, A., & Spiller, J. (2002). U.K. Conference Venues: Past, Present, and Future. Journal of Convention & Exhibition Management, 4(1), 29-54. https://doi.org/10.1300/J143v04n01_03

ABSTRACT The following paper investigates the supply and demand for conference venues in the United Kingdom (U.K.) over the past 40 years. The main data relates to trends in the type of venue facilities provided in the U.K. and how the varying marke... Read More about U.K. Conference Venues: Past, Present, and Future.