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Individualized Tourism Brochures as a Novel Approach to Mass Customization (2008)
Journal Article
Migas, N., Anastasiadou, C., & Stirling, A. (2008). Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17(1-2), 237-257. https://doi.org/10.1080/10507050801978463

Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors. Despite the wide adoption of Internet technologies in tourism marketing, i... Read More about Individualized Tourism Brochures as a Novel Approach to Mass Customization.

Going green: Decisional factors in small hospitality operations (2008)
Journal Article
Tzschentke, N. A., Kirk, D., & Lynch, P. A. (2008). Going green: Decisional factors in small hospitality operations. International Journal of Hospitality Management, 27(1), 126-133. https://doi.org/10.1016/j.ijhm.2007.07.010

This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The
research found that the decision to become environmentally involved had been a value-driven journey, influenced pri... Read More about Going green: Decisional factors in small hospitality operations.