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Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Urquhart, Ellis; Leask, Anna



The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrative co-creation;
- Present the case of Surgeons’ Hall Museum in Edinburgh as a site which considers narrative and storytelling as a critical management challenge;
- Propose that co-created narratives could lead to more engaging, individualised and memorable heritage visitor experiences;
-Present lessons for heritage management including a need for narrative co-creation to be a considered within strategic heritage planning and operational decision-making.

Acceptance Date Jan 23, 2019
Publication Date Jul 31, 2019
Deposit Date Apr 29, 2019
Series Title Advances in Tourism Marketing
Book Title Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context
Chapter Number 10
ISBN 978-1-911396-97-0
Keywords storytelling, narratives, co-creation, heritage, experiences, management,
Public URL