Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Urquhart, Ellis; Leask, Anna

Abstract

The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrative co-creation;
- Present the case of Surgeons’ Hall Museum in Edinburgh as a site which considers narrative and storytelling as a critical management challenge;
- Propose that co-created narratives could lead to more engaging, individualised and memorable heritage visitor experiences;
-Present lessons for heritage management including a need for narrative co-creation to be a considered within strategic heritage planning and operational decision-making.

Citation

Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

• Acceptance Date: Jan 23, 2019
• Publication Date: Jul 31, 2019
• Deposit Date: Apr 29, 2019
• Series Title: Advances in Tourism Marketing
• Book Title: Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context
• Chapter Number: 10
• ISBN: 978-1-911396-97-0
• Keywords: storytelling, narratives, co-creation, heritage, experiences, management,
• Public URL: http://researchrepository.napier.ac.uk/Output/1760022