Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. (2015)
Other
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore

Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development... Read More about Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015..

Beyond the Fringe: Creativity and the City (2011)
Book Chapter
Ind, N., & Todd, L. (2011). Beyond the Fringe: Creativity and the City. In International Place Branding Yearbook 2011 (47-59). Palgrave Macmillan. https://doi.org/10.1057/9780230343320_5

One of the deep-rooted and long-established ideas of brand building is the need for control. The argument is that, for consumers and other stakeholders to have a clear understanding of a brand, there needs to be consistency of communication and actio... Read More about Beyond the Fringe: Creativity and the City.