Developing and deploying marketing agility in an emerging economy: the case of Blue Skies (2018)
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261

In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. However, limited insights have been offered by scholars on multinational en... Read More about Developing and deploying marketing agility in an emerging economy: the case of Blue Skies.

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity (2017)
Presentation / Conference Contribution
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference

No abstract available.

Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study (2016)
Thesis
Axon, D. Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/Output/452874

This thesis aims to explore the experiences of those individuals involved in the phenomenon of cross-sector collaborations within the Fast-Moving Consumer Goods (FMCG) global food sector. The research is situated within a landscape of diminished avai... Read More about Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study.

Motivations and mitigating business limitations in Scottish rural home-based businesses. (2016)
Journal Article
Kapasi, I., & Galloway, L. (2016). Motivations and mitigating business limitations in Scottish rural home-based businesses. Local Economy, 31(3), 377-392. https://doi.org/10.1177/0269094216643029

This paper details a qualitative exploratory study of rural home-based businesses. Little is known about the formation or operation of home-based businesses in rural areas despite their high incidence rate.in-depth cases are presented and, by employi... Read More about Motivations and mitigating business limitations in Scottish rural home-based businesses..

How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers (2015)
Journal Article
Galloway, L., Kapasi, I., & Whittam, G. (2015). How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers. International Journal of Entrepreneurial Behaviour and Research, 21(3), 489-500. https://doi.org/10.1108/ijebr-12-2013-0224

Purpose
The purpose of this paper is to report the experiences of researchers seeking to undertake mixed methods longitudinal research in the entrepreneurship discipline. In this research, the methodology was thoroughly planned and measures were tak... Read More about How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers.

Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them (2015)
Journal Article
Galloway, L., Kapasi, I., & Sang, K. (2015). Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them. Journal of Small Business Management, 53(3), 683-692. https://doi.org/10.1111/jsbm.12178

Entrepreneurship research principally focuses on business growth. This focus valorizes the masculine and marginalizes other interpretations. Consequently, entrepreneurship is restricted to
a phenomenon that is rare in the diverse business world. Th... Read More about Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them.

Work–Life Balance in Home-Based Businesses: A UK Study (2015)
Journal Article
Kapasi, I., & Galloway, L. (2015). Work–Life Balance in Home-Based Businesses: A UK Study. International Journal of Entrepreneurship and Innovation, 16(1), 33-42. https://doi.org/10.5367/ijei.2015.0170

Home-based businesses are increasing in number throughout Western economies. One of the benefits of a home-based business is asserted to be improved work–life balance, yet there is little empirical evidence to support this assertion. Using a qualitat... Read More about Work–Life Balance in Home-Based Businesses: A UK Study.

Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers (2011)
Journal Article
Omar, M., Bathgate, I., & Nwankwo, S. (2011). Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489

The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer... Read More about Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers.

Culture, Trust and Security – an empirical study of consumer attitudes towards E-Commerce in Chinese societies (2011)
Thesis
Wu, D. M.-H. Culture, Trust and Security – an empirical study of consumer attitudes towards E-Commerce in Chinese societies. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/id/eprint/4456

Fraudulent Financial Reporting: Corporate Behavior of Chinese Listed Companies (2011)
Book Chapter
Zhu, J., & Gao, S. S. (2011). Fraudulent Financial Reporting: Corporate Behavior of Chinese Listed Companies. In Research in Accounting in Emerging Economies; Accounting in Asia (61-82). Emerald. https://doi.org/10.1108/s1479-3563%282011%290000011008

Purpose – This study investigates the nature, types, and methods of fraudulent financial reporting committed by Chinese listed companies with a view to understanding corporate behavior relating to management fraud in China. Such an understanding is i... Read More about Fraudulent Financial Reporting: Corporate Behavior of Chinese Listed Companies.

Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. (2010)
Book Chapter
Lerwick, M., & Omar, M. (2010). Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In Handbook of research on innovations systems for business: technologies and applications,. Business Science Reference

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E-consumer and the drive behind customer satisfaction: the Chinese online (2010)
Journal Article
Omar, M. (2010). E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296

The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that th... Read More about E-consumer and the drive behind customer satisfaction: the Chinese online.

Marketing to the bottom of the pyramid: opportunities in emerging markets (2009)
Journal Article
Omar, M., & Williams, J. (2009). Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845

The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show that emerging markets have two separate areas of opportunity for multination... Read More about Marketing to the bottom of the pyramid: opportunities in emerging markets.

Global brand market‐entry strategy to manage corporate reputation (2009)
Journal Article
Omar, M., Williams, R. L., & Lingelbach, D. (2009). Global brand market‐entry strategy to manage corporate reputation. Journal of Product and Brand Management, 18(3), 177-187. https://doi.org/10.1108/10610420910957807

Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; and communication, identity, and image.

Design/methodology/approach – A r... Read More about Global brand market‐entry strategy to manage corporate reputation.

Determinants of international entrepreneurship of UK companies (2008)
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008). Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204

Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is r... Read More about Determinants of international entrepreneurship of UK companies.

Organizational power and culture shift at Ducati motorcycles. . (2007)
Journal Article
Omar, M., & Porter, M. (2007). Organizational power and culture shift at Ducati motorcycles.
. Global Business and Organizational Excellence, 27, 20-27. https://doi.org/10.1002/joe.20181

In this research into corporate culture at Ducati Motorcycles, Spa., the qualitative approach was used based on Johnson's theory of corporate culture, relying on structured and unstructured interviews followed up by participant observation. Corporate... Read More about Organizational power and culture shift at Ducati motorcycles. ..

Managing and maintaining corporate reputation and brand identity: Haier Group logo (2006)
Journal Article
Omar, M., & Williams, J. (2006). Managing and maintaining corporate reputation and brand identity: Haier Group logo. The journal of brand management an international journal, 13(4-5), 268-275. https://doi.org/10.1057/palgrave.bm.2540270

The riots against the World Trade Organization in Seattle and the protests in Washington present a real threat to the reputation of global firms. Those changes in circumstance led international firms to pay considerable attention to the management of... Read More about Managing and maintaining corporate reputation and brand identity: Haier Group logo.

The charismatic side of foreign direct investment in the economical and social Giant China. (2005)
Journal Article
Omar, M., & Handley-Schachler, M. (2005). The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review, 1, 54-59

Market orientation for many organisations seen as conceptual premise to instigate their
changing points, this applies with particular force to organisations in transition
economies. Especially those that have to cope with the challenges imposed by... Read More about The charismatic side of foreign direct investment in the economical and social Giant China..

To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. (2005)
Journal Article
Omar, M. (2005). To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3, 159-177

Hotel renovation within the context of new product development. (2005)
Journal Article
Hassanien, A. (2005). Hotel renovation within the context of new product development. International Journal of Hospitality and Tourism Administration, 6(2), 63-98. https://doi.org/10.1300/J149v06n02_03

This article reports the results of empirical research into the renovation practices adopted by hotels in Egypt, and the perception of general managers in this particular sector. Analyses of questionnaire results suggest that significantly different... Read More about Hotel renovation within the context of new product development..