Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers
Omar, Maktoba; Bathgate, Ian; Nwankwo, Sonny
The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market.
Omar, M., Bathgate, I., & Nwankwo, S. (2011). Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489
|Journal Article Type||Article|
|Publication Date||Mar 29, 2011|
|Deposit Date||Mar 9, 2012|
|Peer Reviewed||Peer Reviewed|
|Keywords||China; Customer satisfaction; Emerging markets; Internet shopping|
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