Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers

Omar, Maktoba; Bathgate, Ian; Nwankwo, Sonny

Abstract

The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market.

Citation

Omar, M., Bathgate, I., & Nwankwo, S. (2011). Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489

• Journal Article Type: Article
• Publication Date: Mar 29, 2011
• Deposit Date: Mar 9, 2012
• Electronic ISSN: 1059-5422
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 21
• Pages: 224-237
• DOI: https://doi.org/10.1108/10595421111117489
• Keywords: China; Customer satisfaction; Emerging markets; Internet shopping
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/5049
• Publisher URL: http://dx.doi.org/10.1108/10595421111117489