The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

Feri, Alessandro

Abstract

No abstract available.

Citation

Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: Doctoral Colloquium at the Academy of Marketing Conference
• Start Date: Jul 3, 2017
• End Date: Jul 5, 2017
• Deposit Date: May 23, 2018
• Public URL: http://researchrepository.napier.ac.uk/Output/1186566