Co-creating with intermediaries: Understanding their power and interest (2019)
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086

Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of independent financial advisers (IFAs) in co-creation activities and identifies h... Read More about Co-creating with intermediaries: Understanding their power and interest.

Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics (2019)
Journal Article
Egdell, V., Fuertes, V., Tjandra, N. C., & Chen, T. (2019). Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics. Journal of Aging and Social Policy, 31(5), 445-466. https://doi.org/10.1080/08959420.2018.1563472

Many governments are seeking to encourage the extension of working lives to counteract potential labor market shortages that might result from population aging. Nevertheless, research shows that older workers continue to face a range of barriers to t... Read More about Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics.

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. (2018)
Presentation / Conference Contribution
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

No abstract available.

Public perception of cigarette marketing (2018)
Presentation / Conference Contribution
Aroean, L., & Tjandra, N. (2018, May). Public perception of cigarette marketing. Paper presented at 46th Academy of Marketing Science Conference, New Orleans

How do people conceive of an ethically good action? How do people link their perceptual arguments which is compelling? Do people not simply line up reasons for a specific course of action? Many of us will say differently, and it somehow depends on th... Read More about Public perception of cigarette marketing.

Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth (2016)
Presentation / Conference Contribution
Stahl, P., Tjandra, N. C., & Marshall, K. (2016, July). Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. Presented at Academy of Marketing 2016 – Radical marketing

No abstract available.

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China (2016)
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016). An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23

This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest golf complex in the world and in recent years the market is growing at its... Read More about An investigation of key market growth factors that influence the “luxurisation” of golf industry in China.

Advanced and emerging economies Generation Y’s perception towards country-of-origin (2015)
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies Generation Y’s perception towards country-of-origin. International Journal of Emerging Markets, 10(4), 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146

Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
Design/methodology/approach
The study was conducted by employing a quali... Read More about Advanced and emerging economies Generation Y’s perception towards country-of-origin.

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters (2015)
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z.-C. (2015). Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Technological Integration for Competitive Advantage in Retail Settings (239-268). IGI Global. https://doi.org/10.4018/978-1-4666-8297-9.ch011

The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovative offerings and systems. This chapter aims to provide useful insights for... Read More about Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters.

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014, July). Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. Presented at Marketing Dimensions: people, places, spaces - 47th Academy of Marketing Conference

The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the idea of involving customers in the various stages of the value creation proces... Read More about Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation..

Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland (2014)
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001

The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older cons... Read More about Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland.

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. (2013)
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92

With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the previous generation, the Baby Boomers. The purpose of this
qualitative stud... Read More about Runway logic: "Y" generation Y prefer fashion brand over country-of-origin..

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Presentation / Conference Contribution
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013, January). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. Presented at 12th International Marketing Trends

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Branding Africa: the way forward. (2013)
Presentation / Conference Contribution
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013, January). Branding Africa: the way forward. Presented at 12th International Marketing Trends

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment.
Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Ensor, J. (2013, July). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. Presented at Marketing Relevance - Academy of Marketing Conference 2013

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..

On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs) (2013)
Thesis
Tjandra, N. C. On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs). (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/id/eprint/6798

With total assets of £3,010 billion (ONS, 2012), the long-term savings and investment industry is one of the most important economic pillars in the UK. The uniqueness of this industry is that the majority of its sales to individual customers are gene... Read More about On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs).

Females online! Examination of female consumer behaviour in Bahrain online banking environment. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013

In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (International Telecommunication Union, 2012). In 2011 the number of internet users in B... Read More about Females online! Examination of female consumer behaviour in Bahrain online banking environment..

Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Ensor, J. (2011, July). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. Presented at Marketing Fields Forever: Academy of Marketing Annual Conference

This paper identifies and explores whether the customers from advanced and emerging and
developing economies have different perceptions towards country-of-origin of international
branded clothes. It has been suggested that country-of-origin is comm... Read More about Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer..

"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Williams, J. (2011, July). "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. Presented at Marketing Fields Forever: Academy of Marketing Annual Conference

This paper is part of a bigger qualitative study about the perception of country-of-origin from
consumers in different countries. The purpose of this paper is to identify and explore whether
country-of-origin information influences customers’ perce... Read More about "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin..