Dr Alessandro Feri A.Feri@napier.ac.uk
Associate
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
Feri, Alessandro; Tjandra, Nathalia; Osei, Collins; Omar Saad, Maktoba
Authors
Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor
Collins Osei
Maktoba Omar Saad
Abstract
No abstract available.
Citation
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 6th Annual International Conference on Marketing |
Start Date | Jul 2, 2018 |
End Date | Jul 5, 2018 |
Deposit Date | Jun 13, 2018 |
Publicly Available Date | Mar 29, 2024 |
Public URL | http://researchrepository.napier.ac.uk/Output/1202851 |
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