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The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Feri, Alessandro; Tjandra, Nathalia; Osei, Collins; Omar Saad, Maktoba

Authors

Collins Osei

Maktoba Omar Saad



Abstract

No abstract available.

Citation

Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

Presentation Conference Type Conference Paper (unpublished)
Conference Name 6th Annual International Conference on Marketing
Start Date Jul 2, 2018
End Date Jul 5, 2018
Deposit Date Jun 13, 2018
Publicly Available Date Mar 29, 2024
Public URL http://researchrepository.napier.ac.uk/Output/1202851