The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Feri, Alessandro; Tjandra, Nathalia; Osei, Collins; Omar Saad, Maktoba

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Feri, Alessandro; Tjandra, Nathalia; Osei, Collins; Omar Saad, Maktoba

Authors

Dr Alessandro Feri A.Feri@napier.ac.uk
Associate

Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor

Dr Collins Osei C.Osei@napier.ac.uk
Visiting Associate Professor

Maktoba Omar Saad

Abstract

No abstract available.

Citation

Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	6th Annual International Conference on Marketing
Start Date	Jul 2, 2018
End Date	Jul 5, 2018
Deposit Date	Jun 13, 2018
Public URL	http://researchrepository.napier.ac.uk/Output/1202851