Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth

Stahl, P.; Tjandra, N. C.; Marshall, K.

Abstract

No abstract available.

Citation

Stahl, P., Tjandra, N. C., & Marshall, K. (2016). Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In Proceedings of the Academy of Marketing Conference 2016

• Conference Name: Academy of Marketing 2016 – Radical marketing
• Start Date: Jul 4, 2016
• End Date: Jul 7, 2016
• Acceptance Date: Jul 4, 2016
• Publication Date: Jul 4, 2016
• Deposit Date: May 25, 2018
• Book Title: Proceedings of the Academy of Marketing Conference 2016
• Public URL: http://researchrepository.napier.ac.uk/Output/1189348