Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election
(2006)
Journal Article
Drummond, G. (2006). Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election. International Journal of Nonprofit and Voluntary Sector Marketing, 11, 181-191. https://doi.org/10.1002/nvsm.23
This paper examines the marketing of political parties, via websites, in the 2005 UK general election with specific reference to first-time voters (age 18–24). Common perception views young voters as predominantly politically apathetic and less likel... Read More about Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election.