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Standardisation or modification? UK firms' marketing strategy in Africa.

Omar, Maktoba; Hillman, S

Authors

Maktoba Omar

S Hillman



Citation

Omar, M., & Hillman, S. (2005). Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10, 41-52

Journal Article Type Article
Publication Date 2005
Deposit Date Mar 6, 2012
Peer Reviewed Peer Reviewed
Volume 10
Pages 41-52
Keywords Marketing; Africa; Standards; Strategy; UK
Public URL http://researchrepository.napier.ac.uk/id/eprint/5038



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