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Revenue Management at Heritage Attractions (2013)
Book Chapter
Leask, A. (2013). Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,

This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins with an explanation of the terms to be used within the chapter and the challen... Read More about Revenue Management at Heritage Attractions.

A case study of employee engagement in the hospitality industry (2013)
Presentation / Conference Contribution
Barron, P., & Leask, A. (2013, May). A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference

No abstract available.

Generation Y: An Agenda for Future Visitor Attraction Research (2013)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. https://doi.org/10.1002/jtr.1940

This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in det... Read More about Generation Y: An Agenda for Future Visitor Attraction Research.

Engaging with Generation Y at Museums (2012)
Book Chapter
Leask, A., & Barron, P. (2012). Engaging with Generation Y at Museums. In M. Smith, & G. Richards (Eds.), The Routledge Handbook of Cultural Tourism. Routledge. https://doi.org/10.4324/9780203120958.ch50

Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition, as well as education and recreation’ (Sheng and Chen 2011: 53) meaning tha... Read More about Engaging with Generation Y at Museums.

Engaging residents as stakeholders of the visitor attraction. (2012)
Journal Article
Garrod, B., Fyall, A., Leask, A., & Reid, E. (2012). Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33, 1159-1173. https://doi.org/10.1016/j.tourman.2011.11.014

While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has largely been overlooked. This paper seeks to explore the purposes and processes... Read More about Engaging residents as stakeholders of the visitor attraction..

Exploring the relationship between visitor attractions and events: definitions and management factors (2012)
Journal Article
Weidenfeld, A., & Leask, A. (2013). Exploring the relationship between visitor attractions and events: definitions and management factors. Current Issues in Tourism, 16(6), 552-569. https://doi.org/10.1080/13683500.2012.702736

The growing definitional debate on the terms ‘visitor attractions’ and ‘events’ highlights the need to compare their key determinants and management factors. The article elaborates on this definitional debate, by exploring existing definitions and d... Read More about Exploring the relationship between visitor attractions and events: definitions and management factors.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012, January). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions. Presented at International Marketing Trends Conference

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.

World Heritage Designation – New Lanark (2011)
Book Chapter
Leask, A. (2011). World Heritage Designation – New Lanark. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism

No abstract available.

The role of heritage tourism in the Shetland Islands (2010)
Journal Article
Leask, A., & Rihova, I. (2010). The role of heritage tourism in the Shetland Islands. International Journal of Culture, Tourism and Hospitality Research, 4(2), 118-129. https://doi.org/10.1108/17506181011045190

Purpose – This paper aims to determine the role of heritage tourism in Shetland Island destination development and how this links to tourism public policy in island communities.
Design/methodology/approach – The study is conducted in the Shetland I... Read More about The role of heritage tourism in the Shetland Islands.

Progressing socio-cultural impact evaluation for festivals (2009)
Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009). Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233

The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a robust, comprehensive set of indicators. The purpose of this paper is threef... Read More about Progressing socio-cultural impact evaluation for festivals.

Place, values, process and benefits: accounting for the social and cultural future of festivals (2008)
Presentation / Conference Contribution
Leask, A., Rogers, P., & Robertson, M. (2008, September). Place, values, process and benefits: accounting for the social and cultural future of festivals. Presented at Attractions and Events as Catalysts for Regeneration and Social Change,

This paper presents outcomes from a project established at the Centre for Festival and Event Management (CFEM) at Napier University Business School.
This set out to advance the methodologies and knowledge base of socio-cultural festival evaluation a... Read More about Place, values, process and benefits: accounting for the social and cultural future of festivals.