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Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach (2020)
Journal Article
Tjandra, N., Aroean, L., & Prabandari, Y. S. (2020). Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach. Qualitative Market Research: An International Journal, 23(4), 603-626. https://doi.org/10.1108/QMR-01-2020-0011

Purpose: This article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics. Design: The present study adopted a symbiotic ethical approach which combined normative a... Read More about Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach.

SERVBID: The Development of a B2C Service Brand Identity Scale (2020)
Journal Article
Pareek, V., & Harrison, T. (in press). SERVBID: The Development of a B2C Service Brand Identity Scale. Journal of Services Marketing, 34(5), 601-620. https://doi.org/10.1108/JSM-05-2019-0195

Structured Abstract Purpose: This paper re-conceptualizes and measures brand identity from a services perspective. It develops and tests a psychometrically valid and reliable scale to measure service brand identity. Design/Methodology/Approach:... Read More about SERVBID: The Development of a B2C Service Brand Identity Scale.

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours (2020)
Journal Article
McFarlane, A., & Samsioe, E. (in press). #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Non-participative netnography in the form of visual and textual analysis of over 300 Insta... Read More about #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours.

Islay Jazz Festival (2020)
Journal Article
Medboe, H., & Maclean, D. (2020). Islay Jazz Festival. Jazz Research Journal, 12(2), https://doi.org/10.1558/jazz.40304

This article considers the ecologies and stakeholder interests that overlap in the staging of an annual jazz festival on a small Scottish island in the Outer Hebrides. Through interviews with festival promoters, performers and audience members, along... Read More about Islay Jazz Festival.

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.

Practice-based segmentation: taxonomy of C2C co-creation practice segments (2019)
Journal Article
Rihova, I. (2019). Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096

Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various as... Read More about Practice-based segmentation: taxonomy of C2C co-creation practice segments.

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels (2019)
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514

Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of Pack (FoP) nutrition labels are an example of a nudge in practice, designe... Read More about An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels.

The Impact of Non-customers with High Influencer Value in Social Networks (2019)
Presentation / Conference
Azer, J., & Ranaweera, C. (2019, June). The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden

This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network size but also the type of online social ties they have within their networks... Read More about The Impact of Non-customers with High Influencer Value in Social Networks.

The role of fan benefits in shaping responses to sponsorship activation (2018)
Journal Article
Dreisbach, J., Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2021). The role of fan benefits in shaping responses to sponsorship activation. Journal of Business Research, 124, 780-789. https://doi.org/10.1016/j.jbusres.2018.11.041

As sponsorship in sports, arts and entertainment has grown, so have the myriad ways to activate partnerships. This study investigates the mechanisms through which sales-oriented activation campaigns affect consumer evaluations. Based on a benefit typ... Read More about The role of fan benefits in shaping responses to sponsorship activation.

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies (2018)
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261

In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. However, limited insights have been offered by scholars on multinational en... Read More about Developing and deploying marketing agility in an emerging economy: the case of Blue Skies.

The Impact of Negatively-valenced Influencing Behaviour (2018)
Conference Proceeding
Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings. , (845-850)

Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and performance of firms in different ways depending on its valence. However, de... Read More about The Impact of Negatively-valenced Influencing Behaviour.

Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh (2018)
Presentation / Conference
Osei, C., & Weigert, A. M. (2018, May). Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference

This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the participants towards Edinburgh and its city regions post-Brexit. It essentially... Read More about Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh.

Food fraud and the perceived integrity of European food imports into China (2018)
Journal Article
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018). Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), Article e0195817. https://doi.org/10.1371/journal.pone.0195817

Background/Aims Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced. We examined the relationship between the concerns of Chinese consumers re... Read More about Food fraud and the perceived integrity of European food imports into China.

Conceptualizing negatively valenced influencing behavior: forms and triggers (2018)
Journal Article
Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326

Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB in an online context. Design/methodology/approach A qualitative study i... Read More about Conceptualizing negatively valenced influencing behavior: forms and triggers.

Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. (2017)
Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027

Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and efforts to decrease their consumption of such foods with the aim of informing ta... Read More about Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach..

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.

Negatively-valenced customer engagement behavior: forms and drivers (2017)
Conference Proceeding
Azer, J., & Alexander, M. (2017). Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda. , (7)

Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empirical work on engagement, understanding its negative form remains relatively u... Read More about Negatively-valenced customer engagement behavior: forms and drivers.