Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?
(2022)
Conference Proceeding
Khan, M. S., Charissis, V., & Harrison, D. K. (2022). Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?. In HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games (592-603). https://doi.org/10.1007/978-3-031-22131-6_44
The monetisation of the provision of consumer services rather than products is advantageous and leads to higher profit margins for the providing companies in comparison to the sole manufacturing of consumer products. This business model has gradually... Read More about Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?.