Designing to engage a television audience: how are different media used in TV ident creation?
(2015)
Journal Article
Macdonald, I. (2015). Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5(2), 139-153. https://doi.org/10.1108/aam-05-2014-0019
Purpose
The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as drawing and model-making) in a hybrid with digital media can not only revi...
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