Towards using segmentation-based techniques to personalize mobility behaviour Interventions (2014)
Journal Article
Forbes, P., Gabrielli, S., Maimone, R., Masthoff, J., Wells, S., & Jylha, A. (2014). Towards using segmentation-based techniques to personalize mobility behaviour Interventions. EAI Endorsed Transactions on Ambient Systems, 14(4), https://doi.org/10.4108/amsys.1.4.e4

This paper describes our initial work towards a segmentation-based approach to personalized digital behavior change interventions in the domain of sustainable, multi-modal urban transport. Segmentation is a key concept in market research, and within... Read More about Towards using segmentation-based techniques to personalize mobility behaviour Interventions.

Design challenges in motivating change for sustainable urban mobility (2014)
Journal Article
Gabrielli, S., Forbes, P., Jylha, A., Wells, S., Sirén, M., Hemminki, S., Nurmi, P., Maimone, R., Masthoff, J., & Jacucci, G. (2014). Design challenges in motivating change for sustainable urban mobility. Computers in Human Behavior, 41, 416-423. https://doi.org/10.1016/j.chb.2014.05.026

In recent years, the design and deployment of persuasive interventions for inducing sustainable urban mobility behaviors has become a very active research field, leveraging on the pervasive usage of social media and mobile apps by citizens in their d... Read More about Design challenges in motivating change for sustainable urban mobility.

Towards an applied gamification model for tracking, managing, & encouraging sustainable travel behaviours. (2014)
Presentation / Conference Contribution
Wells, S., Kotkanen, H., Schlafli, M., Gabrielli, S., Masthoff, J., Jylha, A., & Forbes, P. (2014, May). Towards an applied gamification model for tracking, managing, & encouraging sustainable travel behaviours. Paper presented at First Urban Sustainable, CollaboratIve, and Adaptive MObility (USCIAMO) Workshop

In this paper we introduce a gamification model for encouraging sustainable multi-modal urban travel in modern European cities. Our aim is to provide a mechanism that encourages users to reflect on their current travel behaviours and to engage in mor... Read More about Towards an applied gamification model for tracking, managing, & encouraging sustainable travel behaviours..