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Towards an applied gamification model for tracking, managing, & encouraging sustainable travel behaviours.

Wells, Simon; Kotkanen, Henri; Schlafli, Michael; Gabrielli, Silvia; Masthoff, Judith; Jylha, Antti; Forbes, Paula


Henri Kotkanen

Michael Schlafli

Silvia Gabrielli

Judith Masthoff

Antti Jylha

Paula Forbes


In this paper we introduce a gamification model for encouraging sustainable multi-modal urban travel in modern European cities. Our aim is to provide a mechanism that encourages users to reflect on their current travel behaviours and to engage in more environmentally friendly activities that lead to the formation of sus- tainable, long-term travel behaviours. To achieve this our users track their own be- haviours, set goals, manage their progress towards those goals, and respond to chal- lenges. Our approach uses a point accumulation and level achievement metaphor to abstract from the underlying specifics of individual behaviours and goals to allow an extensible and flexible platform for behaviour management. We present our model within the context of the SUPERHUB project and platform.

Presentation Conference Type Conference Paper (unpublished)
Conference Name First Urban Sustainable, CollaboratIve, and Adaptive MObility (USCIAMO) Workshop
Start Date May 1, 2014
End Date May 1, 2014
Publication Date 2014
Deposit Date Apr 30, 2015
Publicly Available Date Apr 30, 2015
Peer Reviewed Not Peer Reviewed
Keywords Urban travel; sustainability; gamification; travel behaviour; SUPERHUB;
Public URL
Contract Date Apr 30, 2015


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