Deriving Revenue from in Game Adverts in Online Mobile Games
(2018)
Journal Article
Mehrtens, N., Rosenboom, I., Chen, T., & Raeside, R. (2018). Deriving Revenue from in Game Adverts in Online Mobile Games. Entertainment Computing, 27, 101-109. https://doi.org/10.1016/j.entcom.2018.04.005
With the increased ownership of smart phones online free to play gaming has become popular but deriving revenue for the game owner is difficult and relies on encouraging micro payments to buy in game tools or cross selling of other products. There is... Read More about Deriving Revenue from in Game Adverts in Online Mobile Games.