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The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions (2017)
Presentation / Conference Contribution
Urquhart, E. (2017, January). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. Presented at ENTER2017 eTourism Conference, PhD Workshop, Rome, Italy

As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologi... Read More about The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions.