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The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

Urquhart, Ellis

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Abstract

As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologies contribute to the overall visitor experience. Drawing on service-dominant (S-D) logic and the co-creation perspective, this PhD research questions the process by which visitors actively co-create an experience with interactive technology as a mediator.

Presentation Conference Type Conference Paper (Published)
Conference Name ENTER2017 eTourism Conference, PhD Workshop
Start Date Jan 23, 2017
End Date Jan 25, 2017
Acceptance Date Oct 27, 2016
Publication Date Feb 14, 2017
Deposit Date Jun 8, 2017
Publicly Available Date Jun 8, 2017
Pages 113-118
Book Title PhD Workshop Research Proposals
ISBN 978-88-6101-016-1
Keywords co-creation; experience; visitor attraction; interactive technology; service-dominant logic
Public URL http://researchrepository.napier.ac.uk/Output/868932
Contract Date Jun 8, 2017

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