The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

Urquhart, Ellis

Abstract

As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologies contribute to the overall visitor experience. Drawing on service-dominant (S-D) logic and the co-creation perspective, this PhD research questions the process by which visitors actively co-create an experience with interactive technology as a mediator.

Citation

Urquhart, E. (2017, January). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. Presented at ENTER2017 eTourism Conference, PhD Workshop, Rome, Italy

• Presentation Conference Type: Conference Paper (published)
• Conference Name: ENTER2017 eTourism Conference, PhD Workshop
• Start Date: Jan 23, 2017
• End Date: Jan 25, 2017
• Acceptance Date: Oct 27, 2016
• Publication Date: Feb 14, 2017
• Deposit Date: Jun 8, 2017
• Publicly Available Date: Jun 8, 2017
• Pages: 113-118
• Book Title: PhD Workshop Research Proposals
• ISBN: 978-88-6101-016-1
• Keywords: co-creation; experience; visitor attraction; interactive technology; service-dominant logic
• Public URL: http://researchrepository.napier.ac.uk/Output/868932
• Contract Date: Jun 8, 2017