E-consumer and the drive behind customer satisfaction: the Chinese online
(2010)
Journal Article
Omar, M. (2010). E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that th... Read More about E-consumer and the drive behind customer satisfaction: the Chinese online.