Sourcing or selling: value flame at the base of the pyramid
(2011)
Journal Article
Williams, J., Omar, M., & Ensor, J. (2011). Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29, 232-246. https://doi.org/10.1108/02634501111129220
Purpose – Much has been written concerning the value and validity of the bottom of the pyramid (BOP) model, as a strategy for multi-national corporation (MNC) growth. The model presented in this paper adds to the discussion of strategic possibilities... Read More about Sourcing or selling: value flame at the base of the pyramid.