Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey (2018)
Journal Article
Yalinay, O., Baxter, I. W. F., Collinson, E., Curran, R., Gannon, M. J., Lochrie, S., Taheri, B., & Thompson, J. (2018). Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey. Journal of Travel and Tourism Marketing, 35(9), 1132-1144. https://doi.org/10.1080/10548408.2018.1475277

This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors’ overall shopping value in the Istanbul Grand Bazaar. We developed and tested a conceptual mo... Read More about Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey.