Social constructions of value: marketing considerations for the context of event and festival visitation. (2015)
Book Chapter
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2015). Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of events (74-85). CABI Publishing. https://doi.org/10.1079/9781780643526.0074

This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized in three parts. In the first part, an overview is offered of how value has... Read More about Social constructions of value: marketing considerations for the context of event and festival visitation..

Music, Markets and Consumption (2015)
Journal Article
Rihova, I. (2015). Music, Markets and Consumption. Tourism Management, 51, 283-284. https://doi.org/10.1016/j.tourman.2015.06.001

Item is book review. No abstract available.

Social layers of customer-to-customer value co-creation (2013)
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013). Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092

Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers' social sphere. Focusing on socially dense co... Read More about Social layers of customer-to-customer value co-creation.

Motivation to volunteer: a case study of the Edinburgh International Magic Festival (2011)
Journal Article
Barron, P., & Rihova, I. (2011). Motivation to volunteer: a case study of the Edinburgh International Magic Festival. International Journal of Event and Festival Management, 2(3), 202-217. https://doi.org/10.1108/17582951111170281

Purpose – Using the inaugural Edinburgh International Magic Festival (EIMF) as a case study, the purpose of this paper is to focus on the motivational factors prevalent in a group of young event and festival volunteers.Design/methodology/approach –... Read More about Motivation to volunteer: a case study of the Edinburgh International Magic Festival.