Skip to main content

Research Repository

Advanced Search

Using food labels to evaluate the practice of nudging in a social marketing context (2016)
Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893

Objectives
Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.
Background
With the explosion of social marketing, the goal of marketing has shifted from simply selling products,... Read More about Using food labels to evaluate the practice of nudging in a social marketing context.

The brand‐wagon: emerging art markets and the Venice Biennale (2011)
Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011). The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29(3), 319-336. https://doi.org/10.1108/02634501111129275

Purpose
– The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders.

Desig... Read More about The brand‐wagon: emerging art markets and the Venice Biennale.