Managing revenue in Scottish visitor attractions.
(2012)
Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012). Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070
Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to investigate the adoption of revenue-management practices by Scottish paid-entry... Read More about Managing revenue in Scottish visitor attractions..