After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences? (2019)
Journal Article
Easson, H., & Leask, A. (2020). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875

Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more commercial as a result of declining core funding sources and changing visitor ex... Read More about After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?.