Outputs (51)

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edi

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Do green innovations make a difference for the better? A consumer-based perspective (2023)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh

Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: Routledge

In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.

Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10

Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.

Brand Purpose: A Marketing Agency Perspective (2022)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest

The roles and influence of marketing agencies in developing brands with a conscience (2022)
Presentation / Conference Contribution
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield

Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective (2022)
Journal Article
Tjandra, N. C., Garavan, T. N., Aroean, L., & Prabandari, Y. S. (2022). Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception persp

Purpose The authors explore the metaphors people from Indonesia use to describe their propriety beliefs about the ethical legitimacy of tobacco advertising, promotion and sponsorship (TAPS). This paper aims to understand why there is a consensus of... Read More about Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective.

A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach (2022)
Presentation / Conference Contribution
Tjandra, N. (2022, March). A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach. Paper presented at Brand Camp 5, Obergurgl

Empowerment of Street Vendors: An Untapped Resource in the Informal Economy (2021)
Journal Article
Karunaratna, A. C., & Tjandra, N. C. (2021). Empowerment of Street Vendors: An Untapped Resource in the Informal Economy. Colombo Business Journal, 12(1), 187-207. https://doi.org/10.4038/cbj.v12i1.75

Street vending has persisted for centuries and pervasive across the globe since it plays a remarkable role in fulfilling customer needs in the context of the informal economy. In the contemporary business context, authorities have not paid sufficient... Read More about Empowerment of Street Vendors: An Untapped Resource in the Informal Economy.