Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor
The roles and influence of marketing agencies in developing brands with a conscience
Tjandra, Nathalia Christiani; Ind, Nicholas; Feri, Alessandro
Authors
Nicholas Ind
Dr Alessandro Feri A.Feri@napier.ac.uk
Associate
Citation
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 15th Global Brand Conference |
Start Date | May 4, 2022 |
End Date | May 6, 2022 |
Deposit Date | Aug 2, 2022 |
Public URL | http://researchrepository.napier.ac.uk/Output/2893928 |
You might also like
The Marketing Agency Role in Delineating and Communicating Brand Purpose
(2024)
Presentation / Conference Contribution
Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion
(2023)
Presentation / Conference Contribution
Can a brand be conscientious? A study of consumer perceptions
(2023)
Presentation / Conference Contribution
Do green innovations make a difference for the better? A consumer-based perspective
(2023)
Presentation / Conference Contribution
Qualitative Research Approaches: Case Study Research Method
(2023)
Book Chapter
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search