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Outputs (126)

The Future of Music Festivals: Play, Technology and Glastonbury 2050 (2012)
Presentation / Conference Contribution
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Oppo

No abstract available.

Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature (2010)
Presentation / Conference Contribution
Robertson, M. (2010). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits. , (1229-1233)

This work - in - progress stems from an earlier project by Robertson and Rogers (2009). It addresses the role of the media and stakeholder collaboration in a city in forming event brand equity commensurate with developing a competitive sense of... Read More about Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature.

Festival hiatus, resilience and innovation during COVID-19: learnings from the Edinburgh festivals (2023)
Journal Article
Ali-Knight, J., Kerr, G., Stewart, H., & Holmes, K. (2023). Festival hiatus, resilience and innovation during COVID-19: learnings from the Edinburgh festivals. International Journal of Event and Festival Management, 14(2), 170-188. https://doi.org/10.1108

Purpose In this paper, we explore how Edinburgh’s key Festivals have adapted to the COVID-19 pandemic. Their response presents the emergence of more innovative festival delivery models and a different imagining of the festival space. Design/met... Read More about Festival hiatus, resilience and innovation during COVID-19: learnings from the Edinburgh festivals.

The ‘Senses Framework’: A relationship-centred approach to co-producing dementia events in order to allow people to live well after a dementia diagnosis (2021)
Journal Article
Stewart, H., Ali-Knight, J., Stephen, S., & Kerr, G. (2022). The ‘Senses Framework’: A relationship-centred approach to co-producing dementia events in order to allow people to live well after a dementia diagnosis. Event Management, 26(1), 157-175. ht

Dementia is a progressive disorder that affects how the brain works, and in particular the ability to remember, think and reason. It affects speech, mood, mobility, behavior and how people perceive and respond to the world around them. Contemporary a... Read More about The ‘Senses Framework’: A relationship-centred approach to co-producing dementia events in order to allow people to live well after a dementia diagnosis.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city (2020)
Journal Article
Jamieson, K., & Todd, L. (2022). Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city. Annals of Leisure Research, 25(1), 5-22. https://doi.org/10.1080/11745398.2020.1809478

We explore the case for a Deaf festival in Edinburgh, the self-proclaimed 'world leading Festival City'. The formal recognition of British Sign Language in the BSL (Scotland) Act 2015 is paramount to the cultural and political context. Joining Englis... Read More about Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

Progressing socio-cultural impact evaluation for festivals (2009)
Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009). Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233

The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a robust, comprehensive set of indicators. The purpose of this paper is threef... Read More about Progressing socio-cultural impact evaluation for festivals.

Festival to festival: networked relationships between Fringe festivals (2020)
Journal Article
Jarman, D. (2021). Festival to festival: networked relationships between Fringe festivals. Event Management, 25(1), 99-113. https://doi.org/10.3727/152599520X15894679115510

This article aims to demonstrate the importance and value of collaboration between members of a formalised network of Fringe festivals. The research was informed by Castells (the network society; space of flows and space of places) and Richards (netw... Read More about Festival to festival: networked relationships between Fringe festivals.

Islay Jazz Festival (2020)
Journal Article
Medboe, H., & Maclean, D. (2020). Islay Jazz Festival. Jazz Research Journal, 12(2), Article 3. https://doi.org/10.1558/jazz.40304

This article considers the ecologies and stakeholder interests that overlap in the staging of an annual jazz festival on a small Scottish island in the Outer Hebrides. Through interviews with festival promoters, performers and audience members, along... Read More about Islay Jazz Festival.

Materiality, memories and lived event tourism experiences (2017)
Presentation / Conference Contribution
Todd, L., Leask, A., & Ensor, J. (2017, June). Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves

Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method in revealing rich insights into informants’ recollections of their lived t... Read More about Materiality, memories and lived event tourism experiences.

Event futures: innovation, creativity and collaboration (2018)
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032

This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Education (AEME) annual forum hosted at Cardiff Metropolitan University, 5-7 Jul... Read More about Event futures: innovation, creativity and collaboration.

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.

Event Venue Satisfaction and Its Impact On Sponsorship Outcomes (2017)
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017). Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536

The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increasing importance of the role of the venue in event planning, there is still... Read More about Event Venue Satisfaction and Its Impact On Sponsorship Outcomes.

Unusual Venues as Conference Facilities (2000)
Presentation / Conference Contribution
Leask, A., & Hood, G. (2000, February). Unusual Venues as Conference Facilities. Paper presented at Convention/Expo VII, Las Vegas, USA

No abstract available.

The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK

The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic analysis is not new within tourism and related contexts. Despite this, the s... Read More about The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe.

for Mies (2015)
Other
Burton, K. (2015). for Mies. Chicago, USA

A work for solo cello commissioned by Access Contemporary Music and the Chicago Architecture Foundation. The composition explores the relationship between music and the architecture of German modernist, Mies van der Rohe. The premiere performance... Read More about for Mies.

Duplication of Purchase Law in Sport Event Markets: New Zealand case study (2014)
Presentation / Conference Contribution
Lees, G., Morrison, A., & Robertson, M. (2014, December). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. Presented at ANZMAC Annual Conference 2014

The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or whether they are highly demographically segmented. It analyses a single sourc... Read More about Duplication of Purchase Law in Sport Event Markets: New Zealand case study.