Dr Alessandro Feri A.Feri@napier.ac.uk
Associate
Brand Purpose: A Marketing Agency Perspective
Feri, Alessandro; Ind, Nicholas; Tjandra, Nathalia C.
Authors
Nicholas Ind
Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor
Citation
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | European Marketing Academy Conference |
| Start Date | May 24, 2022 |
| End Date | May 27, 2022 |
| Deposit Date | Jan 6, 2024 |
| Public URL | http://researchrepository.napier.ac.uk/Output/3446168 |
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